Lack-O-Slack - 8-2-2007 at 07:22 PM
Folks, the Disney Corporate monster is about to move on America's public lands and National Parks...
PLEASE READ THIS... IT WON'T TAKE LONG, AND IT AFFECTS YOU, YOUR CHILDREN, AND YOUR CHILDREN'S CHILDREN!!!
In 1988 the fledgling Wise Use movement created it's famous 25 point agenda. Item #11 called for handing the operation of America's National Parks
over to the Walt Disney Corporation. The document also stated that "possessory interest of the private concessioner firms now serving the visiting
public should be maximized"
http://www.wildwilderness.org/content/view/199/113/ .
With each passing day, and especially since the announcement last August of the President's entirely fraudulent National Park Centennial Initiative,
smooth progress is being made in transforming America's National Parks into theme parks and giving the private sector increasing power over the parks,
their funding and their operation.
*"Now, I want you to imagine _a fabulous theme park called America_*."
I didn't say that. Those aren't my words. I was merely quoting from a recent speech given to the Travel Industry Association by the Chairman of Walt
Disney Parks and Resorts (see appended). Perhaps we all should try to imagine our beloved country as a theme park. Imagine America as a nation in
which citizens have been transformed into mere customers and/or consumers. Imagine a nation run as a public-private partnership and as a merger of
state and corporate
power. Frightening thought, isn't it?
Scott
---MUCH CONDENSED - QUOTED FOLLOWS ---
(What follows are EXCERPTS quoted from a lengthy speech)
http://www.tia.org/pressmedia/speechrec.asp?Item=107
Washington, DC 1/31/2007
*Jay Rasulo - Travel Industry Association** National Chair*
* - Chairman, Walt Disney Parks and Resorts*
At Disney, I speak to a lot of internal audiences—you know, mice, dwarfs, chipmunks. I can’t tell you what a pleasure it is to look out at an audience
that doesn’t have big ears or buck teeth. So, I’m delighted to be here.
The effort that I am going to discuss has been a partnership in every sense of the word, and we are grateful to address this challenge with the
support and friendship of so many fine people from the administration and Congress.
Why is this partnership so important? Because we are all in this together. The challenge of improving America’s welcome is not just an industry
challenge or even a private sector challenge – it is America’s challenge – one that both government and the private sector are addressing together.
Let me begin with an analogy.
When Disneyland opened 50 years ago, we called it The Happiest Place on Earth. And ever since we’ve devoted ourselves to making it that kind of place.
*Now, I want you to imagine _a fabulous theme park called America_*.
Inside its gates are some of the most marvelous attractions in the world. The people inside the park are warm and friendly. Visitors have wonderful
experiences creating memories for a lifetime.
So, why is the market share of Park America at an all-time low? Why has gate attendance declined by double digits since 2000?
One. The park gives the impression that it doesn’t really like to admit people.
Two. The park’s whole gate experience feels unwelcoming.
Three. Compounding the problem and in contrast with its competitors, the park doesn’t advertise.
That would be no way to run a park, and it’s certainly no way for a nation to attract foreign travel, which is one of the world’s most important
growth industries.
This basically is the situation I outlined when I was here last January. That was when we decided to do something about it. We challenged ourselves
as an industry to come back with a blueprint to fix “America—The Destination.”
A year ago, with many of you in attendance, I described this challenge as an “Apollo Project,” for the industry. Now, a year later, we have created
the plan – and I have good news: It ain’t rocket science. It’s common sense.
When it comes to security and ease of travel, people sometimes mistakenly believe we must choose one or the other – that we can’t have both. Ladies
and gentleman, we can do both, and the blueprint will show Congress how we can do it.
The plan we now have in hand is the single most important document our industry has ever created. Its fulfillment is the single most important action
we can undertake as an industry. Never have we had such a plan and never have we been in such need of one.
We have done the necessary research and due diligence. We have studied the competition. We know who they are, where they spend their marketing dollars
and the channels they use to communicate.
We also now know what our communications strategy should be. We know where we should spend the money. We know how we should spend it. We know what
kind of return we will get.
The question is how do we fund it?
We envision the creation of a new public-private entity – perhaps a federally sponsored non-profit corporation.
It would combine the expertise of the private sector with the oversight and coordination of the federal government. It would serve as the primary
voice for all travel-related policies, and it would also coordinate our national strategies to maximize the benefits of travel to America.
This marketing program is good for the travel industry and the economy, but it also serves a far larger national purpose. Such a campaign would
advance America’s public diplomacy—the public face we present to the world.
To see it is to believe in it…that’s something we at Disney know very well.
If we can get people through the gate, we can improve their perceptions of America. Think how important that is to our country at a time when winning
hearts and minds around the world is a national priority.
The blueprint I have outlined is the first time in history that our
industry has created a comprehensive and coordinated marketing strategy. It is a plan that can transform our industry.
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Scott Silver
Wild Wilderness
248 NW Wilmington Ave.
Bend, OR 97701
phone: 541-385-5261
e-mail: ssilver@wildwilderness.org <ssilver@wildwilderness.org>
Internet: http://www.wildwilderness.org
flyinfreak - 9-3-2007 at 01:46 PM
I haven't heard of this before. I felt like I was reading the script from a movie.